When an individual contacts a business, they expect customer service that is professional and knowledgeable. Quality customer service interactions can really do a lot for your business, like help boost sales. There are numerous ways a good customer support team can boost sales and below, you are going to find some of those ways:
Cross-Selling Opportunities
A good customer support can have additional face time with your customers and that right there can be financially beneficial if the rep uses this time to cross-sell. While troubleshooting, the customer service rep can kick it up a notch and encourage customers to purchase additional products and/or services that can be paired with what they have already purchased. This is a technique that can really help add additional money to that bank account.
Repeat Customers
A good customer service group will be able to build a nice base of loyal customers. Individuals that are satisfied with the service they received while interacting with your customer support group will be more likely to return. Simply by reaching out to customers and making them feel as if they really do matter, or putting a little bit of extra attention towards them can make them happy enough to do something nice for you. For most, “doing something nice for a company” means spending more money there.
Instead of having to continuously look for new customers, keeping the existing ones will help save money. If you choose to go for more customers over keeping the existing ones, expect to pay six to seven times more marketing dollars to get new ones. If you have to spend a little extra money on keeping your existing customers happy (like putting it towards a good customer support team), then you will more than likely end up saving money.
Monitor Social Media
When you have a customer that isn’t happy with your business, they can easily go to a social platform and share their thoughts with the world. Potential customers have a tendency to turn to social media to see what others are saying before they make their purchase decisions. Therefore, it would be a great idea to keep that online image clean and this can be done through quality customer service.
Mind you, when we say “clean,” this doesn’t mean you have to go through and take care of every single issue or delete the ones you receive. This means that you can troubleshoot via social media and work to resolve (or at least respond) to the issues as quickly as possible in order to make the customer happy.
Help with the Close of an Initial Sale
If you have a team devoted to supporting your customers from start to finish, you will decrease the chances of potential customers leaving empty handed. For example, let’s say you own a clothing business – if the customer isn’t able to find the fitting room, it can make them leave. This doesn’t just apply to offline businesses – studies have discovered that almost half of the customers would leave their online shopping carts if they had questions that weren’t answered right away. In return, this could cause a major profit loss for your company. So, regardless of the type of business you are running, whether it’s virtual or physical, you must do what you can in order to make sure customers have a flawless shopping experience.
Conclusion
You see, customer service is much more than a company that answers emails and phone calls for you – they are so much more. Having a professional customer service agency working with you can have a major impact on your sales.