Telemarketing script writers in today’s world have walked away from the old ways. The friendly and sleep phone sales presentations are
nothing like how they used to be. So, what’s the big difference? Telemarketing script writers have taken the past mistakes and learned from
them. Below, we are going to give you some do’s and don’ts for creating the ultimate telemarketing script for your company …
Don’ts
Before we give you the Do’s, we would like to first go over the don’ts.
Don’t Repeat – don’t continuously repeat the same final closing question after you have answered each objection because this will only make
you sound desperate, unskilled, and aggravating. Just make sure you vary your verbiage and avoid repeating yourself at all costs.
Don’t Exaggerate – no one likes it when someone exaggerates something. Mind you, there is a major difference between excess and
enthusiasm and that is something a sales professional knows all about. The sales team should not exaggerate, because this is a sure way to
chase today’s savvy consumer away. On the same note, it is also important that you do not understate your message.
Don’t Make Empty Promises – this one should be a no brainer, but we feel the need to mention it, because we still find companies that offer
empty promises. Every time you promise something, make sure you’re able to do it.
Don’t Meander – we are sure you can understand that people don’t have time to waste and for this reason, you shouldn’t meander. Instead
of beating around the bush, jump forward and get to the point – highlight the key benefits of the product/service and let the potential
customer know how they can benefit from it.
Don’t Use Distracting Words – skip past that industry jargon that will throw the customer off. When you speak to your customers, speak
clearly in a manner that they can understand. Avoid unnecessary joking and stay on point. Use adjectives like “significant” and “major.” You
don’t want to come off as a telemarketer that sounds like he/she is working at a carnival – keep it professional.
Do’s
Now that we have those “Don’ts” squared away, it’s time to move forward to the “Do’s.”
Do Grab Attention from the Very Beginning – this is definitely something you do want to do. When you first get in contact with the potential
customer, you want to open up to them in a friendly and attention-grabbing manner. It is important that you are able to capture the prospect’s
attention from the beginning and don’t waste their time with small talk as a way for you to warm up to them. People don’t want to waste time
with irrelevant chatter – they prefer the straight forward approach. For example “Hello, my name is _______ and I am calling from
________(insert company name) to briefly speak to you about an amazing solution we have for ______ (mention the problem the product
solves).
Do Make the Script Conversational – when you have the script written, have a friend listen to it. Make sure it comes off as a natural
conversation.
Do Add Blanks for Customer’s Name – At the beginning of the script and throughout, you will want to use the customer’s name as this adds a
nice personal touch to the call. When a company calls you by your name, doesn’t it make you feel comfortable? When people know our
names and use it throughout a call, it shows us that they are serious. It gives over a sense of concern, but on the same note, make sure you
don’t over use the person’s name as this can make them feel as if you are trying to control them.
Conclusion’
When you write your script, make sure you put a lot of thought into it. The best thing for you to do would be to write your own script, because
no one understands your business more than you do. On another note, don’t stay inside of the box – it’s always good to seek out other ideas
and modify the best ideas to fit you needs.
